A Quest For Brand Magic.
Screendragon, a technology partner trusted by the largest marketing operations on the planet, needed a revitalized brand to match the caliber of its people, capabilities, and clientele.
BlackWing took what makes Screendragon fantastic — the fact that it’s built, managed, and tailored by marketing fanatics for the world’s most demanding marketing professionals — and we flew with it.
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Tasteful Logo Tweaks. Big Impact.
Screendragon asked us to reimagine their logo without blowing things up. Some thoughtful design mods gave us a new ID that’s much more expressive, memorable, and in tune with the company’s personality.
Team Dragon.
When you work with Screendragon, you get incredible, future-forward technology and a pack of dragons obsessed with helping you slay marketing challenges. We brought this unbeatable combo to life with a catchy tagline and custom creatures.
A Fierce Ally At Your Side.
Using a combination of design techniques, including Adobe generative AI, we created a wide range of mini-dragons and placed them in work situations. These beasts helped us speak to the many specialized teammates and tech that Screendragon brings to every workday.
An Inspired Visual System.
To tie everything together, we combined vibrant colors, shimmering gradients, and a reptilian scale pattern to form an energized and highly versatile design system.
Practical. Personal. Fun.
BlackWing is now extending the new brand into an array of assets. We began with delightful email signatures employees can create using a dragon of their choice. We added an engaging PowerPoint template. Screendragon got the new brand going with a brand launch bash at its headquarters in Ireland. And there’s more to come.
