Alaska Air Cargo selects BlackWing Creative as its advertising agency.

Seattle-based Alaska Airlines has awarded its 2016 Air Cargo marketing and creative account to BlackWing Creative.

BlackWing is tasked with adapting Alaska Airlines’ new brand refresh to its cargo marketing and to help the company expand its cargo markets in North America. Alaska Air Cargo is converting three Boeing 737-700 passenger aircraft into all-cargo freighters starting in 2016 and part of BlackWing’s mission is to help Alaska market freighter routes and services as well as the airline’s growing network.

Rick Bendix, Manager, Marketing & Business Development of Alaska Air Cargo, said, “We were really impressed by BlackWing’s creative portfolio, their experience in business-to-business marketing, and especially their innovative thinking around targeted marketing to specific audiences.”

BlackWing Creative President Gary Meyers said, “Our agency is thrilled to work with Alaska Air Cargo. We have the utmost respect for Alaska’s Northwest legacy and expanding reputation across North America. I personally love Alaska Airlines and their customer-first philosophy. We are really excited to get to work and communicate that philosophy through their air cargo business.”

BlackWing Creative has offices in Seattle and San Francisco and has been recognized as one of America’s top business-to-business creative agencies.

Seattle based Alaska Airlines operates the most extensive air cargo operation on the U.S. West Coast of any passenger airline and serves more than 100 cities in North and Central America.