A Bold New Brand For A Thriving Healthcare Consultancy.

02.01.2022
Jonathan Butts
President and Executive Creative Director

You’ve heard of powerhouse companies like Accenture and Deloitte. Freed Associates is an independent, California-based healthcare consulting firm that’s on the same par (or often better) in terms of delivering high-quality work and outcomes.

Like many successful businesses that are busy delivering outstanding results for clients, Freed hadn’t refreshed its brand for many years. BlackWing Creative was honored with the responsibility of reimagining and revitalizing the corporate image of this highly respected organization in nearly every way.

More than eye candy.

Since the entire healthcare industry has been undergoing astounding change, BlackWing began by helping Freed reposition itself for today’s marketplace — and beyond. This involved crafting a full message house to align with Freed’s newly defined core service and product offerings.

A mantle befitting a top-tier organization.

Although Freed is an extremely humble consultancy, it also has the right to be confident and proud of its capabilities. BlackWing helped Freed undergo a metamorphic transformation — from a more conservative corporate image to a vibrant, energized, powerful brand expression that exudes a modicum of well-earned swagger.